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Product innovations

Wool Faux Fur

Eco-friendly alternative to synthetic and traditional fur


An increasing number of brands continue to remove traditional fur from their collections. Merino wool presents a natural alternative to animal hide and synthetics.

How it works

Wool Faux Fur

Innovatively knitted from Merino wool yarn, wool faux fur fabrics are cropped and brushed to replicate a traditional fur or shearling look and feel. Jersey knitting is used to create a loop structure on one side of the fabric, which is then cut to result in a yarn that is raised and brushed to open up the yarn and create the faux-fur effect. Wool fibre, being similar to real fur fibres, is an ideal substitute and an extra degree of luxury can be introduced by using mercerised Merino wool yarns.

Using Merino wool as faux fur maximises the fibre’s natural benefits. Garments created with wool faux fur have the added natural benefits of thermoregulation, breathability, odour resistance and the peace of mind that the fabric comes with a less impactful environmental solution than synthetic faux fur or real fur.

Contact the Woolmark Technical Team for more information.




Woolmark partners using wool faux fur