With emerging technologies and new ways to create, Merino wool elevates how we exercise. Explore the future of Merino wool performance-wear and push the limits of sport in all its interpretations.

With courage and irreverence, evolve traditional formalwear for a new generation. Breaking the boundaries of conventional style, formal attire merges with more relaxed, casual and modern elegance.

The versatility of jersey and knitwear is explored in all its forms and techniques, from accessories to wear on cool summer evenings to the most elaborate techniques for a total eye catching look for all seasons.

Evolving the reference points and gender connotations of suiting, fluid fabrics are revised in 100% Merino wool or wool blends for a contemporary reinterpretation of a timeless classic. 

In a harmonious blend of humanity and nature, create a life that is in unity with our planet. Wool helps us to live with less impact on our environment, reconnecting with a vision for a better world.

Merino wool pushes the boundaries of sport. An ideal companion for activities requiring strength and endurance, wool is the perfect performance partner for the most challenging sporting adventures.

Explore the charming world of wool revisited for vintage sport. With compelling colours and sentimental combinations, delve into nostalgic informal elegance suspended between past, present and future.

The wool accessory in all its forms provides boundless aesthetic potential and indispensable utility when paired with the latest technologies, becoming a functional and integral wardrobe staple.

Exploring the wonder and joy of wool, Edward Crutchley’s curation of fabrics for The Wool Lab tell rich and exciting stories.

Inspired by the science fiction novel Snow Crash by author Neal Stephenson in which he coined the term metaverse, The Wool Lab explores a merging of the virtual, augmented and physical reality.

Goblincore, an aesthetic movement centred on the harmony of nature and its healing benefits, inspires wool in connection with the natural world.

High-performance and reliable, wool takes the challenges of extreme, unusual, or out-of-season weather events in its stride.

With its luxurious finish, easy-to-care-for nature and health properties, wool is the natural choice for any interior.

Exploring the workwear world in all its forms, interpreted in two main settings: formal & protection wear.

A micro world in which to feel safe and protected from the outside world, each element both to wear and to welcome inside your home is carefully chosen in harmony with the materials and atmosphere that are part of it.

A reinterpretation of the work world into everyday dressing, which can take on a more elegant or casual connotation, depending on the outfit construction and the blends used.