Playful and jam-packed with attitude, Sydney fashion label Double Rainbouu partners with The Woolmark Company to unleash its first range of Merino wool knitwear, with a collection titled UUOOLL.
Australian fashion label Double Rainbouu unveiled its first line of luxury unisex knitwear, made from Australian Merino wool, at Mercedes-Benz Fashion Week in Sydney last month.
Having attracted a cult following worldwide – including popstar Justin Beiber – the Sydney-based label is better known for its loud, fresh prints and beach club threads, yet has expanded into knitwear after forming a relationship with The Woolmark Company.
Designers Toby Jones and Mikey Nolan (former art and creative directors at cult denim label ksubi) created a line of statements knits, with the capsule collection aptly titled UUOOLL.
“People can be loud and colourful with knitwear,” said Nolan. “There’s interesting challenges being a beachwear brand with juggling the different seasons. We had such a good response from wholesale accounts and they asked about what we’d do for winter. We’re going to keep running with it; two drops of knitwear per year and we have different weights and gauges. We’re trying to be non-seasonal – it’s summer all the time in our mind.”
The Woolmark Company supported Double Rainbouu in product development and introductions along the wool supply chain and provided support with media engagement. The duo will also present the six-piece UUOOLL as part of Pitti Uomo’s Guest Nation next month in Florence.
“We are super excited about Pitti Uomo and we’re really happy to have face time with our stockists. It’s great to get out there, especially since we’re only one year old so the exposure is going to be excellent for us.”
